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Kriya

marketfinance.com🇬🇧 United KingdomEurope
marketfinance.com
marketfinance.com
About

Kriya sits at the intersection of commerce and credit, rethinking how European merchants access working capital. Rather than the traditional bank lending playbook—lengthy applications, months of waiting, opaque terms—Kriya embeds financing directly into the payment flow. When a business processes a transaction through Kriya, the platform instantly evaluates creditworthiness based on real transaction data, not balance sheets. The result is faster access to capital at the moment merchants need it most.

The platform works seamlessly with merchant acquiring, allowing small and mid-sized businesses to blend payment processing with financing. Instead of juggling separate vendors, merchants get a unified experience: payments infrastructure plus flexible credit lines that scale with their sales velocity. Kriya's approach treats transaction history as the ultimate credit signal, moving beyond the gatekeeping that has historically excluded smaller retailers.

In a European market where SME access to working capital remains fragmented and slow, Kriya represents a material shift in how commerce and finance interlock. By embedding lending into the payment layer, the company removes friction at exactly the point where merchants are most motivated to borrow. This positions Kriya as infrastructure for the next generation of merchant finance—where creditworthiness is determined by data, not bureaucracy.

Categories
Embedded FinancePaymentsLendingSME Finance
Subcategories
SME lendingMerchant acquiringInvoice financingEmbedded lending
Services & products
merchant acquiringembedded lendingloan originationcredit scoringcard processingSME credit toolspayment orchestrationworking capital finance
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Quick facts
Founded
2011
Founders
Anil Stocker, Ilya Kondrashov
Employees
200-500
Users
Business model
B2BB2B2C
Target customers
SMEsFinancial institutions
Notable clients
Barclays, HSBC
Geographic focus
Europe
Last updated
Updated 4 days ago